Do you have a big idea needing a boost or business challenge to solve once and for all?  Service categories we can help you with include:

• SeeLevel℠ Storytelling

• Pedestal℠ Customer Storytelling

• People-Focused Editorial Planning 

• Feature Story Development & Ghostwriting

• Communication Strategy & Annual Planning

• Public Relations, Advertising, & Social Media Program Management

• Legacy Biographies - Executive, Retirement, Immersive End-of-Life Storytelling & Eulogies

• Startup & Fractional Communications

• Internal & External Communications Reorg

• Infinity℠ Headline Service (complimentary)

• Brainstorms & Breakthroughs

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SeeLevel℠ Storytelling

Boost your internal and external storytelling efforts with people-focused SeeLevel Storytelling, a journalistic content production experience that reveals and gathers original culture, values, innovation, and solution selling stories from frontline employees for sharing with targeted audiences across your prioritized communication channels.

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The output of the effort gives you months or even a year's worth of owned content (finished long- and short-form stories; visuals of people, machines, and facilities; and visual story elements such as photo stills and traditional and drone video footage) that can be used in different ways—captured by an experienced interviewer and lean film crew and/or still photographer.

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Your content will be developed through five equally important stages: (1) Briefing, (2) Pre-Production, (3) Production, (4) Post-Production, and (5) Delivery.

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Briefing involves touring, meeting employees, and reviewing communication strategies and objectives. Pre-production may be the most important because that is where we develop filming efficiencies based on filming locations, craft interview questions, and contemplate follow-up questions. Production is the onsite filming which can be scheduled for any number of days. Two to three would allow for sufficient content creation that can carry your message for six months or longer. Post-production is where the magic happens; stories reveal themselves in the review of all the footage, and the creative team begins to segment content and shape stories. Delivery involves the timely, secure, and organized exchange of content that we set out to create and your review and approval process.
 

Pedestal℠ Customer Storytelling

Customers touting your excellence speaks volumes. When you have a customer willing to put their reputation on the line to support you through a case history or simple testimonial, it is vital that you respect their time and effort. And nail your message. You also need all the appropriate legal forms and approvals.

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Whether you want a single written testimonial or a video series, or a whole program created, I can help drive the creation of stories that (1) put customers on a pedestal for working with you and (2) persuade and move your customers and prospects in their thinking and purchase decision making.

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Customer success stories can be captured wherever they are in the world. Location does not have to be a limiting factor.

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Over the last decade, I have planned and executed video storytelling productions throughout the US and in the UK, Germany, Canada, Finland, Russia, Brazil, and China with both travelling and local film crews, building on a decade of work pursuing, shaping, and telling over 75 customer success stories for GE Lighting.

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