Put your readers on for this one. If you don’t wear them regularly, you might need them afterward.
A recent series of interactions with the custom publishing arm of a media organization—a potential client—led me to create an experience overview that I want to get into your hands.
They will use the document to evaluate my fit as a writer for client companies wanting to reach precisely targeted audiences through paid feature story placements in their numerous vertical media properties. Anyone regularly consuming trade media content has likely digested thought leadership material produced for this mode of distribution.
The new overview presents my background and credentials in a few different reader-friendly ways. The alphabetical sort presented at the bottom of this article is the longest, and depending on your mood, possibly the most torturous to read.
With that fair warning and introduction, I would like to ask you to scan My 79 Points of Write—industries, topics, and tactics that I have studied and worked on over my three decades as a writer and communication strategist.
See how my experience lines up with a communication challenge you face right now.
Share this story with anyone in your network who could use support—projects, fractional, or ongoing.
MY 79 POINTS OF WRITE
Advanced manufacturing
Alternative fuels in transportation
Anniversaries and milestones (corporate and executive)
Automotive and vehicle manufacturing
Awards program entries (individuals, companies)
Biographies
Business-to-business advertising
Chemical and refining operations, safety, and productivity
Clean energy solutions
C-level communication and coaching, executive eminence and media tours, event creation and participation, biographies, and internal communication
Collaboration among employees, across functions, and with customers
Community advertising
Construction vehicle manufacturing
Content marketing strategy and program management, editorial development, corporate-owned internal-external channel optimization, and vendor evaluation and management
Continuous improvement
Corporate culture emphasis and change
Corporate social responsibility
Crisis communication
Cryogenic technologies
Customer focus
Customer success stories, including program formation and management and story qualification, approvals, video team evaluation and selection, story planning, interviews and production, b-roll optimization, post-production, reviews and approvals, cross-channel promotion, and marketing
Customer survey analysis and reporting
Diversity, equity, and inclusion
Electrical systems and motors
Employee resource groups
Energy Star program
Engineering leadership, innovation, and quality
Enterprise software implementations
Executive communication
Fluid-system manufacturing and applications
Front-line manufacturing worker interviews
Future-state vision in business
GE alumni, business unit PR leader, media relations, ecomagination growth strategy, technology heritage and thought leadership promotion, marketing and trade show support, original event creation
Global matrixed organizations, parent companies, business units, and distribution models
Government relations
Grocery industry
Healthcare device manufacturing and new product introductions
Histories and timelines of companies
Hospitality industry
Industry associations
Information technology systems, teams, leaders, and enterprise software implementations
Information technology solutions as tools for world-class communication and collaboration
Innovation and technology leadership storytelling
International trade media relations
International video interviews and production (Brazil, Canada, Canadian French, China, England, Finland, Germany, Russia, United States, and Wales)
Issues management
Lean manufacturing
LEED (Leadership in Energy and Environmental Design) certification and green building
Life sciences
Lighting industry products and systems, light-emitting diodes (LEDs), industry and government relations, environmental concerns, and technology transformation
Management consulting thought leadership, practice group marketing, and client events
Manufacturing industry operational excellence, environmental health and safety, industry collaboration, culture, teams, customer focus, trade schools, and youth mentoring
Media relations and tours – trade, business, national, broadcast, consumer shelter, political, active, reactive, issues, crises, plant openings and closures, reductions in force, mergers, acquisitions, IPOs, and c-level
Microsoft 365 implementations
NASCAR race team garage lighting retrofit media event
News stringing, writing, and reporting
Oil and gas industry exploration, construction, operations, safety, productivity
People-focused feature writing and video storytelling
Political strategies and campaigns (local, county, state, and federal)
Public relations program creation, management, and leadership (GE ’03-’13)
Publishing and media outlet corporate communication, IPO, and editorial package publicity (IndustryWeek)
Physics research
Research and development in universities, institutions, and corporations
Restaurant industry
Retail industry (Walmart, Target, grocery, specialty)
SAP software implementation business value and change communication
Semiconductor manufacturing and supply chain
Social media program formation and management, editorial content development, corporate-owned internal-external channel optimization, and vendor evaluation and management
Spokesperson for SBC Ameritech in Ohio to promote network investment stories and minimize negative media coverage
Storytelling as a Service (STRYaaS) corporate-owned content marketing
Supply chain solutions (consulting firms), issues, crises, and initiatives (manufacturing companies)
Sustainability in manufacturing
Swagelok alumni
Technology transformation within an industry (lighting)
Telecommunications industry (SBC Ameritech spokesman through Watt/Fleishman-Hillard)
Thought leadership content development for IT and management consulting firms, software companies, and manufacturers
Trade show management, media relations, and events
Video storytelling and turnkey production with qualified approval at the start, key message, story, and interview development, local and traveling video crews, multi-language interviewees, internal-external channel optimization, companion written treatments, marketing, promotion, and social media
White papers
What have I forgotten? Just kidding. Thanks for reading.
Comments