The art of headline writing is my favorite part of the copywriting process.
For me, headlines usually reveal themselves when drafts are nearly complete. Sometimes they are spot on from the beginning, even after hours of writing and multiple drafts have been picked up, put down, and picked back up over a period of days.
They are usually tweaked as I tighten the copy and ready it for review and approval. Fresh eyes always help. You see opportunities to further entice and better guide readers by adding clarity, removing repetitive content, or sharpening the tease intended to pull people into the story.
Subheads are wayfinding tools. Placed between the blocks of copy, they act like airport signage for travelers (your audience), showing them the path to their gate or baggage carousel, and enabling them to continue toward their destination (your call to action).
WRITING HELP, FREE FOREVER
My love of headline writing—the challenge of the work and the thrill of getting it right—led me to create FEND Communication’s complimentary Infinity℠ Headline Service.
The offer stands for infinity: If you’re writing something intended to inform and persuade customers or employees to act—and you find yourself stuck with writer’s block or uneasiness about how it reads—reach out and I will take a stab at it for you.
This service is free forever because it brings me joy to help solve that problem and if I am successful in your eyes, our collaboration holds the promise of future work together.
Help your network today by sharing this seriously free offer with them and contacting me if you need support with content strategy and writing for virtually any communication channel or audience.
About the Author: Dave Schuellerman is a professional writer and communication consultant with 30 years of experience helping B2B and B2C companies inform and influence targeted audiences. Learn more about his background, perspective, and available services at FEND Communication, Ready to engage on a project? Reach him directly at schuellerman@gmail.com.
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