Whether you’re marketing a product or service, employee engagement in your mission helps to drive your company’s performance. When employees see where you want to go as a company and trust your leadership—when they buy into your strategy—you can achieve anything.
In contrast, when your internal communication lacks details, vision, mission, values, emotion, or a call to action, employees are left to wonder whether their daily contributions are making a difference for customers.
Inattention to corporate-owned storytelling is an addressable risk.
If you don’t have the right resources for internal communication or if you fear too many employees are disengaged clock-punchers—mere workers showing up for the transaction of a paycheck—look inward. Rate the job you’re doing with internal communication.
If you see room for improvement, please initiate a conversation about how I could help you. Working with your input, I would envision and create a strategic yet practical communication program that moves the needle on employee engagement.
The approach is straightforward:
Inquire — We review your business strategy and talk through what you want to do better and how we could measure progress.
Study — I research your situation, read and experience your historical and current internal and executive communication content, and develop a point of view on how sustained and renewed journalistic communication could support employee engagement.
Plan — I create a communication strategy and plan, grounded by an annualized editorial calendar, to chart your corporate-owned storytelling for 2024 and beyond.
Create — I visit your facility to gather information, conduct interviews, and capture visuals that we’ll use to develop inspiring stories of achievement across your business.
Sustain — We produce stories on a schedule to continue supporting your business strategy, while looking for opportunities to shape each story for presentation to external stakeholders through marketing communication and social media channels.
This lean and strategic approach to telling your stories is what I envisioned doing through FEND Communication’s SeeLevel℠ Storytelling service. Employees see more than proclamations from the C-level, they see themselves in your communication.
Please reach out to start a conversation or learn more, and comment to share your perspective on corporate storytelling.
About the Author: Dave Schuellerman is a professional writer and communication consultant with 30 years of experience helping B2B and B2C companies inform and influence targeted audiences. Learn more about his background, perspective, and available services at FEND Communication. Ready to engage on a project? Reach him directly at schuellerman@gmail.com.
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